Unlocking the Secrets of Giving: 'Neurogiving' Lights the Way

A Revolutionary Approach to Understanding Donors

In the heart of Des Moines, IA, a groundbreaking book titled 'Neurogiving: The Science of Donor Decision-Making' is set to transform the way nonprofits connect with their donors. Authored by Cherian Koshy, a renowned fundraising and behavioral science expert, 'Neurogiving' is poised to redefine the philanthropy landscape. Scheduled for release on December 9, 2025, by Wiley, the book has already captured the attention of the business and finance community, securing the #11 spot on Amazon's coveted list based on its presale numbers alone.

At Charity Ace, we understand the importance of forming deep, meaningful connections with donors. Koshy’s book resonates with our mission, offering a meticulous guide on how to engage donors in a way that feels personal, not transactional. By weaving together insights from neuroscience, behavioral economics, and the art of storytelling, 'Neurogiving' promises to unveil the intricacies of donor decision-making processes.

What Makes 'Neurogiving' Stand Out?

What sets this book apart is its comprehensive exploration of how the brain makes decisions about giving. Koshy brings over two decades of expertise in fundraising, leadership, and behavior science to the table, making 'Neurogiving' a culmination of his extensive knowledge and experience. The book is not just theoretical; it is a practical guide filled with illustrative examples, research-informed strategies, and up-to-date insights from neuroscience and behavioral psychology. It aims to equip nonprofit leaders, fundraisers, and philanthropy professionals with the tools they need to create donor experiences that foster generosity and long-term commitment.

For those of us at Charity Ace, the potential role of artificial intelligence and machine learning in enhancing donor engagement and personalization, as highlighted in 'Neurogiving', is particularly exciting. This aligns with our belief in leveraging technology to deepen donor relationships and ensure every fundraising effort is as effective and impactful as possible.

Join the Conversation on the Science of Generosity

In anticipation of the book's release, Koshy invites everyone to a LinkedIn Live session on December 2, Giving Tuesday, for an engaging conversation about the science of generosity. This is a unique opportunity to dive deep into the principles of 'Neurogiving' and how they can be applied to real-world fundraising efforts. It's not just about the book; it's about sparking a broader discussion on how we can all contribute to a more generous, empathetic world.

As a strategic partner to nonprofits, we at Charity Ace see 'Neurogiving' as an invaluable resource. Whether you're looking to enhance donor engagement, increase retention, or simply understand the psychological triggers behind giving, Koshy’s insights provide a clear roadmap to achieving these goals. We encourage all our partners and readers to pre-order the book now and take advantage of the $429 in exclusive bonuses offered. This is more than a book; it's a movement towards more human-centric, science-backed fundraising strategies that promise to change the game for nonprofits worldwide.

Learn more about Cherian Koshy, his groundbreaking work, and how to order 'Neurogiving' by visiting NeurogivingBook.com and CherianKoshy.com. Let’s embrace this innovative approach to philanthropy together, enhancing our efforts to connect with donors in more meaningful, impactful ways.