What is NewsCrafters?
NewsCrafters bridges the gap between paid press releases and earned organic visibility. Every day, thousands of stories go out over the newswires - and most of them are read once and forgotten. NewsCrafters lets you curate that news into unique, expert-driven articles that keep working for you long after the headline fades.
The platform was created by David McInnis, the founder of PRWeb and Newsworthy.ai, to connect the paid world of press releases to the organic power of curated content.
“When you combine AI efficiency with human insight, the results are immediate. Even before the official launch, curated articles began earning strong search visibility, appearing alongside major news outlets.”
How It Works
A “human-in-the-middle” model: AI does the heavy lifting, you provide the expertise.
Source stories from more than a dozen press release newswires - hundreds of thousands of fresh, newsworthy stories across every industry. Stick to your vertical and become the go-to voice for your topic.
Our AI generates a first draft based on your author persona and tone - Humanistic, Analytical, Competitive, and more. No blank page, no hours of writing.
You stay in the middle. Add your expertise, your perspective, your credibility - then publish. That human touch is what makes the content authentic and authoritative.
Why Curate the News?
From startup founders to nonprofit leaders, curation is the fastest way to extend your voice and influence industry conversations.
Weigh in on the news in your industry and build lasting topic authority. Every curated article strengthens your byline and your brand.
Curated articles align with Google's E-E-A-T guidelines and regularly earn Page 1 placements - appearing alongside major news outlets.
Beta curators produced 4-5 polished articles a day in about 15 minutes. Professional-grade content curation as a high-reward background task.
Pure AI content can't deliver authenticity. Our human-in-the-middle model keeps a real expert - you - behind every article.
Real Results from Real Curators
During our private beta, one team led by Justin McKenzie, host of The Building Texas Show, put the platform to the test.
“Curating just four or five articles a day churns the flywheel of success and builds substantial brand exposure quickly.”
Start Free. Grow When You're Ready.
No costly memberships. No minimums. Curation tools are free from day one.
One author persona
Full access to curation tools
Up to three author personas
Auto-approval for trusted curators
AI API costs covered
Multiple clients and brand voices
Manage personas at scale