Fueling Academic and Athletic Success: The Dairy Alliance Teams Up with NC State for the Moonlight Howl and Run

The Perfect Partnership: Dairy Meets Athletic Prowess

Amid the high-spirited festivities of Wolfpack Welcome Week, an exceptional collaboration emerges between The Dairy Alliance and North Carolina State University. This alliance, celebrated at the 10th annual Moonlight Howl and Run on August 21, is not just about athletic endeavors; it is a testament to the enduring bond between nutrition and performance. The Dairy Alliance, a nonprofit championed by dairy farm families in the Southeast, seizes this opportunity to illuminate the myriad benefits of real dairy milk. Joanne Engelhardt-Risko, Vice President of Strategic Marketing for The Dairy Alliance, articulates the event as the 'perfect stage' to connect with students, demonstrating how real dairy supports an active lifestyle by providing essential nutrients for recovery, rehydration, and recharging after intense physical exertion.

Unveiling Milk's Muscle Recovery Magic

Real dairy milk stands at the forefront of this initiative, celebrated for its unique nutrition profile designed to power muscle repair and replenish electrolytes lost during intense activity. Laura Buxenbaum, Vice President of Health and Wellness for The Dairy Alliance, emphasizes the optimal balance of carbs and protein found in dairy milk that is pivotal for muscle recovery. This collaboration with NC State's Moonlight Howl and Run not only fuels Wolfpack pride but also educates students on the unparalleled benefits of dairy milk as the ultimate performance powerhouse drink. The first 2,300 participants will be greeted with not only free T-shirts and glow accessories but also with valuable nutrition information and dairy-focused gifts from The Dairy Alliance Team, ensuring that the message of dairy's fundamental role in health and wellness is vividly communicated.

Moreover, the event will culminate in the distribution of NC State's own Howling Cow chocolate milk, offering a tangible example of how real dairy can be incorporated into the students' recovery regimen. This gesture not only symbolizes the nourishing embrace of dairy but also fosters a deeper connection between the participants and the natural, wholesome benefits of dairy milk.

Championing Dairy Beyond the Finish Line

The Dairy Alliance's commitment extends far beyond the confines of a single event. Representing dairy farm families across eight states, including Alabama, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, and Virginia, The Dairy Alliance is dedicated to promoting dairy foods and spreading knowledge about the dairy industry. Through collaborations with diverse stakeholders ranging from schools and sports teams to health professionals and media outlets, The Dairy Alliance endeavors to highlight the essential role of dairy in a balanced diet and active lifestyle.

As the Moonlight Howl and Run approaches, The Dairy Alliance and NC State University invite students and the broader community to embrace the healthful benefits of dairy. Through this partnership, they aspire not only to fuel athletic performance but also to foster a greater appreciation for the natural, nutrient-rich goodness of dairy milk. For more information about The Dairy Alliance and their mission to promote dairy, visit https://thedairyalliance.com or follow them on social media platforms like Facebook and Instagram @TheDairyAlliance.