New Leadership at Culture Pilot: Susan Renaud and Geoff Nelson Take on Principal Roles

A New Chapter in Leadership

At the heart of any thriving organization are the individuals who propel it forward, and Culture Pilot is no exception. In July 2026, the firm embarked on a transformative journey with the appointment of Susan Renaud and Geoff Nelson as Principal Partners. This change not only marks a significant milestone for the company but also underscores the pivotal roles Susan and Geoff have played in shaping its evolution. Both bring a wealth of experience and a shared vision for the future, reinforcing Culture Pilot's commitment to innovation and client success.

Susan Renaud, previously the Director of Digital, has been a cornerstone in the firm's digital marketing and data analysis endeavors. Her journey is a testament to her multifaceted expertise, spanning psychology, public health, and behavioral therapy, coupled with technical acumen acquired through a coding bootcamp. Susan's ability to decode complex data and transform it into strategic marketing actions has been instrumental in driving the firm's digital practice forward. In her own words, Susan attributes her growth to Culture Pilot's culture of continuous learning, stating, "I've always had room to learn, experiment, and keep getting better, personally and professionally. I'm excited to have a bigger role in where we go next."

Strategic Vision and Client Growth

Geoff Nelson, who assumes the role of Chief Strategist, brings decades of experience from esteemed organizations such as Dell, DYWIDAG, and Intel, as well as his entrepreneurial ventures. His strategic prowess is evident in his ability to align business goals with audience understanding and brand direction, thereby strengthening Culture Pilot's strategic capabilities. Geoff's insights have continuously empowered clients to uncover unique opportunities and bolster their market positions. He reflects on his journey with the firm, praising its creative and no-nonsense team, "I've worked in almost every type of organization, and Culture Pilot has been by far the most rewarding." His enthusiasm for the firm's ethos of exploration and risk-taking is palpable, and he acknowledges the trust clients place in Culture Pilot as a cornerstone of their enduring relationships.

Looking Ahead: A Unified Vision

The collaborative synergy between Susan and Geoff is poised to define Culture Pilot's trajectory. They embody two vital dimensions of the firm's mission: charting the course for brand evolution and constructing the frameworks that facilitate this journey. Co-founder and Creative Director Kara Gray encapsulates their impact succinctly, "Susan and Geoff have made Culture Pilot better. They're smart, curious, opinionated in the right ways... And they care deeply about the work and the people behind it. They're already leaders here; this just makes it official."

Tim DeSilva, co-founder and CEO, echoes this sentiment, highlighting the enhanced voice Susan and Geoff have earned within the company. Their appointments complement the existing leadership team, which includes Tim, Kara, Javier Fadul, and Erma Tijerina, each contributing unique expertise to the firm's diverse capabilities.

As Culture Pilot forges ahead, the integration of Susan and Geoff as Principal Partners heralds a promising era of growth and innovation. Their leadership will undoubtedly guide the firm in its mission to connect business strategy, brand development, and digital marketing, ensuring that clients continue to experience the transformative power of strategic insight and creative execution. For more information about Culture Pilot and its services, visit Culture Pilot.