Revolutionizing PR: Featured Brings Automation to the Forefront with Free Plan Access

Empowering PR with Automation

In an era where visibility and strategic engagement are paramount, Featured has taken a significant step forward by making its revolutionary PR automation tool, Featured Workflows, accessible to all users, including those on the Free plan. This development marks a pivotal shift in the way public relations activities are conducted, offering unprecedented access to automated monitoring of media opportunities.

Featured Workflows, which were initially launched on paid plans in mid-July 2026, have already gained considerable traction. Since going live on June 16, 2026, an impressive 467 workflows have been created, resulting in 26,239 runs and surfacing 93,012 matched opportunities. According to Featured's Workflows Usage Report, an astounding 93% of these runs found at least one match, highlighting the tool's effectiveness in identifying valuable PR opportunities.

Seamless Setup and Diverse Monitoring Options

Setting up a workflow with Featured is designed for ease and efficiency. Users can simply visit featured.com/workflows, select their desired workflow, and fill in three essential fields: what to look for, when to receive notifications, and where to send them. Alternatively, a workflow can be effortlessly created through a single sentence in Featured Chat, such as, "Send me HARO requests about small business finance every morning in Slack." This intuitive setup, which uses plain language rather than complex search syntax, ensures that users can customize their monitoring schedules to suit their specific needs.

Featured Workflows offer a comprehensive array of monitoring capabilities, spanning twelve distinct workflow types. These include tracking journalist requests, HARO queries, podcast opportunities, and bylined articles. Users can also monitor speaking engagements, awards, and media mentions, along with competitor coverage and AI visibility. The "All-in-One" workflow further simplifies the process by integrating several monitoring options into a single, streamlined workflow.

Balancing Automation and Human Insight

While automation is at the heart of Featured Workflows, the platform emphasizes the importance of human insight in the decision-making process. Unlike automated outreach tools, Featured Workflows stop at the opportunity stage, ensuring that users retain control over their PR engagements. This approach allows individuals to assess the relevance of each opportunity and determine the best course of action, fostering a more personalized and effective PR strategy.

Brett Farmiloe, CEO of Featured, underscores this balance, stating, "PR opportunities can come up at any time, and manually searching for them every day is difficult to sustain. Putting Workflows on the Free plan means anyone can decide what to monitor and how often to hear about it, and Featured does the recurring research. Automation stops at the opportunity. A person still decides whether it's relevant and what to say."

Ultimately, Featured's decision to extend its Workflows to all plans, including Free, democratizes access to powerful PR tools. By allowing users to automate the tedious aspects of monitoring, they can focus their energies on crafting meaningful connections and strategic communications. This transformation in PR practice not only empowers small businesses and solo practitioners but also elevates the entire industry by fostering a more informed and engaged community.