Pharos and ABC Fine Wine & Spirits: A Toast to Florida's Newest Premium Infused Beverages

A New Age of Beverage Enjoys Sunshine State Spotlight

Orlando, Florida, has become the stage for a groundbreaking collaboration as Pharos, a brand rapidly carving its niche in the infused beverage industry, announces its launch across 127 ABC Fine Wine & Spirits stores. This strategic move not only amplifies Pharos's reach but cements its position as a frontrunner in the premium infused beverage sector. With a keen focus on clean ingredients and sophisticated flavor profiles, Pharos is setting a new standard for what consumers can expect from their drinks, offering a blend of relaxation, social enjoyment, and wellness.

Strategically Catering to Florida's Diverse Palate

Florida's demographic diversity, with a significant portion of retirees and active adults, presents a unique market for Pharos. The brand, founded by visionaries in their early 70s, resonates deeply with this audience, delivering on the promise of balance, taste, and relaxation without compromise. Mary Bernuth, Co-Founder and President of Pharos, emphasizes the brand's dedication to enhancing moments of connection and leisure, aligning perfectly with Florida's cultural fabric of warmth and communal joy.

ABC Fine Wine & Spirits, with its storied history since 1936 and comprehensive network spanning 127 locations, emerges as the ideal partner for Pharos. This collaboration ensures that Pharos's innovative offerings reach every corner of the state, from bustling cities to serene coastal communities. Dave Larue, Executive Vice President of Sales and Purchasing at ABC, acknowledges the growing intrigue around THC beverages among the 55+ demographic, highlighting Pharos's unique appeal to this increasingly curious audience.

Pharos: A Lighthouse of Flavor and Innovation

Pharos stands out not just for its product quality but for its brand philosophy, drawing inspiration from the ancient Pharos lighthouse of Alexandria—a beacon of guidance and clarity. This imagery reflects the brand's commitment to transparency, quality, and a pioneering spirit in the realm of cannabis-infused beverages. With a lineup of sparkling fruit drinks available in both 5mg and 10mg THC options, Pharos caters to a wide range of preferences and experiences, promising a safe and enjoyable journey into the world of cannabis for novices and connoisseurs alike.

The partnership with ABC Fine Wine & Spirits is more than a distribution deal; it's a strategic alignment of values and visions. Both entities are dedicated to enriching the consumer experience, whether through Pharos's meticulous attention to flavor and wellness or ABC's commitment to customer education and discovery. As Pharos continues to expand its footprint across key U.S. markets, its entry into Florida through ABC Fine Wine & Spirits marks a significant milestone in the brand's journey, promising to redefine how we think about and enjoy infused beverages.

As we witness the burgeoning evolution of the beverage industry, Pharos's launch in Florida through ABC Fine Wine & Spirits is more than just news—it's a testament to the shifting paradigms of consumption, wellness, and social engagement. For those in Florida and beyond, the arrival of Pharos offers a new avenue to explore the possibilities of cannabis-infused drinks, setting a high bar for quality, innovation, and consumer satisfaction.