Celebrating Harmony: Woodstock and Bright Eyes' Unique Pre-Roll Collaboration

A Harmonious Collaboration

In a celebration of music and culture, Woodstock, the official cannabis brand of the legendary 1969 festival, has partnered with the celebrated indie rock band Bright Eyes. This collaboration marks a significant moment as it honors the band’s 21st performances of their beloved albums, I'm Wide Awake, It's Morning and Digital Ash in a Digital Urn. Twenty-one years after their simultaneous release, these albums, one acoustic and the other electronic, will be performed in their entirety for the first time, creating a unique listening experience for fans.

A Unique Experience for Fans

To commemorate this milestone, Woodstock and Bright Eyes have curated a limited edition pre-roll pack, perfectly designed to reflect the dual nature of these albums. Each four-pack features two 0.5g sativa pre-rolls for the acoustic Wide Awake and two 0.5g indica pre-rolls for the electronic Digital Ash. This thoughtful combination allows fans to immerse themselves fully in the contrasting yet complementary energies of the albums. The collaboration embodies Woodstock's enduring commitment to music, counterculture, and shared experiences, as articulated by Richard Lee, CEO of Woodstock.

Celebratory Events and Availability

The launch of this collaboration is strategically timed with Bright Eyes' anniversary concerts, featuring performances at iconic venues such as the Hollywood Bowl in Los Angeles on May 23, supported by The Moldy Peaches, and Forest Hills Stadium in New York on June 6, with support from Built to Spill. Fans can partake in sweepstakes at select retail partners, including Stash Dash Atwater in Los Angeles and The Travel Agency Downtown Brooklyn in New York, offering chances to win concert tickets and signed vinyl records. The pre-rolls will be available at specific dispensaries in California and New York, for those aged 21 and over, starting in May 2026.

This collaboration between Woodstock and Bright Eyes not only celebrates a shared musical legacy but also offers fans a distinctive way to enhance their concert and listening experiences. For more information on this unique offering, interested individuals can visit woodstockproducts.com/brighteyes, and for those eager to attend the shows, tour details can be found at thisisbrighteyes.com/tour. As we embrace this harmonious blend of music and culture, let us remember the power of such collaborations in bringing people together through shared experiences and cherished memories.