Steve Sickel Takes the Helm as CEO of the IHG Owners Association

A New Chapter Begins

The IHG Owners Association, a cornerstone in the world of hospitality, has ushered in a new era of leadership with the appointment of Steve Sickel as its Chief Executive Officer, starting November 24. This significant transition takes place as the association continues its mission to maximize the investments of IHG Hotels & Resorts franchisees globally.

Legacy of Leadership

Steve Sickel steps into shoes filled by the esteemed John Muehlbauer, who decided to retire at the end of 2025 after a remarkable 30-year journey in the hospitality and travel industry. Muehlbauer's tenure as CEO of the Association was marked by significant achievements, notably driving tens of millions in value to owners worldwide. His strategic leadership, especially in achieving last year’s loyalty and IHG Ignite fee reductions, has set a high bar.

Ensuring a smooth transition, Muehlbauer will work closely with Sickel through the end of the year, sharing insights and wisdom garnered over an illustrious career.

The Right Leader at the Right Time

The Association embarked on a rigorous search for its next leader, forming a CEO search committee of owner volunteers and partnering with Bristol Associates, a premier hospitality talent firm. The search culminated in the selection of Steve Sickel, an individual whose career is a testament to growth, innovation, and leadership across the hospitality and travel sectors.

Sickel’s journey in the hospitality industry is both deep and diverse, highlighted by his 13 years at IHG. His tenure there included serving as Global Head of Revenue Delivery, where he led significant commercial initiatives. His experience extends beyond IHG, with roles such as CEO of RoomKey and Partner & Chief Marketing Officer at The Mallet Group. His recognition as one of the “Top 25 Extraordinary Minds in Hospitality” by HSMAI underlines his capability to steer the Association forward.

A Vision for the Future

"I am so excited to step into this role and to have the opportunity to lead the Association and represent members worldwide," affirms Sickel. His vision includes building on the foundation set by Muehlbauer, focusing on strengthening relationships with IHG hotel owners, IHG leadership, and key industry stakeholders. Sickel is committed to developing solutions that bolster long-term value for members and leveraging the collective voice to make a meaningful impact.

An Endorsement of Confidence

Mark Zipperer, the 2025 Chair of the Association’s Global Board of Directors, expressed enthusiasm for Sickel's appointment, citing his comprehensive understanding of IHG and a reputation for collaborative problem-solving. "Steve’s deep knowledge of IHG, combined with his broad industry expertise and reputation as a collaborative problem-solver, make him the ideal choice for this role. We are excited to welcome him into the Association at such an important time for our industry," said Zipperer.

A Legacy of Advocacy and Growth

The IHG Owners Association, established by Holiday Inn® founder Kemmons Wilson in 1955, remains the only association of its kind in the hotel industry. Representing over 5,000 owners of IHG® Hotels & Resorts properties worldwide, the Association is a critical advocate for its members, working diligently to enhance the returns on their investments in IHG hotels.

With a family of brands that encompasses some of the most recognized names in hospitality, the Association plays a pivotal role in navigating the complexities of the hotel industry, ensuring its members' voices are heard and valued by IHG leadership.

For more information about the IHG Owners Association and its mission, visit www.owners.org.