Mitch Gould and NPI: Pioneering Success for Global Health Brands in 2026

The Winning Strategy for Market Entry

In the fiercely competitive landscape of the U.S. health and wellness market, Mitch Gould and Nutritional Products International (NPI) offer a beacon of hope for international brands. With over three decades of experience and a comprehensive approach that encompasses importation, sales, marketing, logistics, regulatory compliance, and activation, Gould’s team is redefining the playbook for achieving success on American soil. Their proprietary system, The Evolution of Distribution, is a testament to Gould’s belief in a unified, streamlined process for market entry, eliminating the common hurdles that many brands face.

A Legacy of Unmatched Industry Influence

Mitch Gould's illustrious career and the legacy of his family’s century-long retail heritage have cemented his status as a titan in the retail industry. Having cut his teeth in retail at the tender age of 23, Gould quickly ascended to become a pivotal figure in the industry, crafting successful campaigns for global manufacturers and celebrity brands. Through NPI and InHealth Media (IHM), Gould has leveraged his unparalleled network of national retailers, iconic sports nutrition brands, and leading international manufacturers to navigate the complexities of U.S. expansion with precision and strategic foresight.

Why do global brands gravitate towards NPI? The answer lies in Gould’s long-standing relationships and direct access to key retail decision-makers, combined with InHealth Media’s robust marketing capabilities. This powerful synergy not only accelerates brand awareness but also ensures a faster time-to-market at a fraction of the usual cost. Gould’s adeptness at fostering certainty and delivering a fully integrated launch system is why numerous global companies place their trust in NPI for their U.S. ventures.

Primed for Transformation in 2026

Looking ahead to 2026, the stage is set for a transformative year in the wellness, nutraceuticals, sports nutrition, beauty, and functional foods sectors. Gould’s prognosis for the forthcoming period is one of decisive action and strategic maneuvering. As brands vie for consumer attention and retail dominance, NPI’s commitment to guiding them through every step of the process is unwavering. Gould’s vision for NPI is clear: to be the vanguard leading global health and wellness brands to victory in the competitive U.S. market.

With a track record of launching and scaling hundreds of global brands across major e-commerce platforms and brick-and-mortar retailers, Gould’s NPI and IHM stand at the forefront of the industry. Their all-encompassing approach—from FDA review to influencer campaigns and national broadcast segments—ensures that brands are not just introduced to the U.S. market but are poised to thrive and capture the hearts of American consumers.

As we edge closer to 2026, the anticipation for what’s to come is palpable. Mitch Gould and Nutritional Products International are not merely participating in the industry’s evolution; they are actively shaping it. For global health and wellness brands looking to make their mark in the U.S., the path to success is clear: aligning with Gould’s visionary leadership and NPI’s comprehensive strategy is the key to unlocking unparalleled retail success.