Revolutionizing Partner Demand: Optime Launches Video2Market, the First Interactive Video-TCMA Platform

Introducing Video2Market: A New Era of Partner Demand Automation

In an industry first, Optime has unveiled Video2Market (V2M), a groundbreaking platform poised to transform the traditional landscape of Through-Channel Marketing Automation (TCMA). With an impressive 77% engagement rate, V2M integrates AI-driven personalization, interactive video campaigns, real-time lead delivery, and smart incentives into a singular, dynamic link. This innovation is not merely an upgrade; it’s a complete overhaul of the partner marketing experience, designed to foster higher adoption, accelerated growth, and strengthened business relationships.

The Vision Behind V2M

Maria Martin, CEO and Founder of Optime, and Claudio Ayub, Chief Revenue Officer, have jointly heralded V2M as a monumental leap forward for Optime and the broader industry. Their vision transcends the limitations of static campaign portals and syndication, aiming instead to empower sales representatives with a voice, a rewarding mechanism, and a compelling reason to share. This strategic pivot from static to interactive, from passive to active, signifies Optime’s commitment to driving unparalleled innovation in partner demand generation.

What Sets Video2Market Apart?

Video2Market distinguishes itself through its seamless integration of several key features:

• Partner Demand Automation in a Link: A single, powerful link encapsulates the entire demand generation process, from personalized video campaigns to real-time lead reception.

• Personalized Engagement: AI-driven customization tailors content to industry verticals, buyer personas, and even the tone and language, ensuring relevance and impact.

• Actionable Insights: Beyond mere engagement, V2M provides vendors and partners with valuable insights into demand sensing and buying groups’ engagement.

• Smart Incentives: Built-in channel incentives like SPIFFs, points, and passthrough MDF motivate and reward proactive participation.

Optime’s commitment to innovation is further underscored by V2M’s successful pilot with thousands of channel partners globally, indicating not just theoretical potential but proven efficacy and appeal.

Experience V2M in Action

For those eager to witness the transformative power of V2M firsthand, Optime is hosting a live webinar on October 14th, 2025. Titled "It's Not Just TCMA Anymore, It's Partner Demand Automation in a Link," this event promises an in-depth look at how V2M redefines partner engagement and demand generation. Interested parties can register for the webinar and request a demo via the links provided, offering a unique opportunity to explore the future of channel marketing automation.

Optime stands at the forefront of the AI-driven solutions revolution, with V2M as the latest testament to their dedication to empowering organizations to navigate complex challenges and achieve sustainable growth. The launch of Video2Market marks a significant milestone in the evolution of partner marketing, promising to redefine the rules of engagement and set new benchmarks for success in the digital age.

Learn more about Optime and the revolutionary Video2Market platform at https://ai-optime.com. Register for the upcoming webinar at https://ai-optime.com/en/video2market-ai-landing and request a demo at https://ai-optime.com/en/#contact-form.